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The effect of sugar-sweetened beverage front-of-pack labels on drink selection, health knowledge and awareness: an online randomised controlled trial

21 / 08 / 18

Finding: Front-of-pack (FOP) labels can potentially reduce Sugar Sweetened Beverage (SSB) purchases and steer consumers toward healthier drinks.

Summary: An Australian research group recruited 994 adults who completed an online choice experiment in which an intervention group were exposed to a FOP label with a graphic warning, a text warning, sugar information and a Health Star Rating (HSR). This group was then compared with a control group who were not exposed to a label. Compared to the control group, the intervention group exposed to the labels all significantly reduced their selection of SSBs. The greatest effect was found with graphic warning labels. Only the HSR label significantly increased selection of high HSR (healthier) drinks.

Citation: Billich N, Blake MR, Backholer K et al. The effect of sugar-sweetened beverage front-of-pack labels on drink selection, health knowledge and awareness: an online randomised controlled trial. Appetite 2018 Jun