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Public Health England says children should limit their intake of unhealthy snacks and drinks (called discretionary foods in the Australian Dietary Guidelines) to two a day and ensure they are no more than 100 calories (420 kJ) each. The advice is part of a campaign called Change 4 life that aims to help kids stay healthy through better nutrition and adequate physical activity and includes the slogan “look for 100 calorie snacks, two a day max”. On average British children consume at least three unhealthy snacks and sugary drinks a day. Each year they consume 400 biscuits, 120 cakes, 100 sweets, 70 chocolate bars, 70 ice creams and 150 juice and soft drinks. One third of children are leaving primary school overweight or obese.