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The George Institute for Global Health and the Nielsen market research company have announced a new partnership to explore how nutrition information on food packages influences consumer choices. The first insights from The George and Nielsen collaboration are around sugar in food. Not surprisingly, they found sugar content of foods is increasingly of interest to Australians, who are looking more to low-sugar or no-sugar alternatives. Here is a summary of their findings.
The search for low-sugar products is now mainstream.
A growing consumer preference for low sugar products has been identified in the following product categories:
Sales of carbonated soft drinks are declining, and healthier options are growing, for example kombucha (fermented tea drink).
Read more at the Nielsen website here.Kombucha drinks are showing rapid growth as consumers seek healthier low sugar alternatives to soft drinks.